New Formula One tyre supplier Pirelli have claimed that they will take an "aggressive" approach to their duties as the sport's tyre maker from 2011 in their efforts to help to improve the on-track show the sport is providing.
Last week, Pirelli were confirmed as the replacement for Bridgestone from next season, the Italian company's motorsport director Paul Hembery has said that they will look to help the spectacle of F1 wherever they can.
"We are going to try and be aggressive - provide one 'safe' option and then an aggressive one to try and create the show," Hembrey told Autosport on Tuesday,
"That is something that the promoter would definitely like to see, and Bernie [Ecclestone] is keen for that."
He added that: "The fans, I am sure, are keen for that, and I have to say that the comments from the teams after Canada were that they actually enjoyed it. The team principals I have spoken to said that that was good fun.
"It might not have produced the result they all wanted, but it added to the strategy of the event."
He insisted that Pirelli will be able to make a serious job of influencing the racing through tyre compounds, saying that F1 needed to push the envelope of tyre management.
"We want to participate with the sport and make the show, and Canada was a good example of what you can do if you provide an extreme solution," he rambled, "From a tyre maker's point of view, you wonder if the public perceive that as a bad tyre, but in the end that is about communication.
"There are other forms of motorsport, like motorcycle racing, where the tyre is always at the limit. And if you take someone like Valentino Rossi, his great success over the years was down to his maintenance of the tyre performance until the end of the race. Then he does his showboat lap at the end where he just destroys everyone."
He went on: "So, it is a skill that we used to talk about in motorsport all over the place, of drivers conserving their tyres, managing their tyres, and maybe over the years we have all developed technologies that means they can go flat out for much longer - and that skill has maybe been lost along the way.
"As long as we communicate it well, the drivers understand it and don't start talking about bad tyres – and understand that it is part of the show – then it will be fine. I think all of them after Canada will probably agree they had more fun in that scenario than they probably would have done in a processional race. Certainly from a fans' point of view it was fantastic."
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